US SOCCER
A new digital ecosystem
AKQA was engaged by the United States Soccer Federation to design a completely new website and to conceive, design, and develop its first ever app. The thinking behind the app was to own the 72 hours around matchday, making it the go to place for any US soccer fan.
DIGITAL
ECOSYSTEM
App write up
THE BADGE INSPIRES
THE DESIGN SYSTEM
My role: Executive Creative Director
The Team: Dom Murphy, Gustav Holtz, Megan Hansen, Ivan McClellan, Terry Lee