TRIAL ZONE
To help nike create the store of the future we created: Nike+ Trial Zone.
The most digitally-advanced, true-to-sport product trialing experience ever.
From interactive, motion tracking enabled basketball courts to fully immersive running experiences, Trial Zone serves one core purpose — to ensure people find the perfect shoe for their athletic and sport endeavors.
A year in the making, Trial Zone is a bespoke service we built from the ground up, that is now a leading experience at Nike stores across the globe — New York, Paris, Beijing, Miami, Shanghai, and Moscow, with more to come.
