QUICKEN LOANS
Make getting a mortgage seem easy and transparent.
We were asked to by Quicken Loans to launch their new product Rocket Mortgage, an entirely digital way to get a mortgage, the first of its kind. The first thing we wanted to do was create some intrigue around the name, and who doesn’t love rockets.
And then we went to the Superbowl
Our client wanted an ad as disruptive as the product they were introducing. Over 4,000 media outlets wrote pieces on the Super Bowl commercial with a combined reached of over 3.5 BILLION people. That's billion, creating over $35,000,000 in free media value.
CBS evening news even gave us a free commercial segment: Watch it.
