ONLY YOUR VOICE WILL SET YOU FREE

Millennials are the biggest embracers of technology, yet in 2017, voice interfaces were new and invisible and it was easy to forget all they could do.
And experience is the best teacher—so instead of filming another product demo for an audience that will never watch it... we locked them inside one.

Echo Escape gamified the smart home by creating the world’s first escape experience powered by voice.
Deeply embedding Alexa’s default voice API into a live improvisational escape experience—replayed
every 15 minutes for 4 days, then live-streamed to millions—presented many technical challenges.

TWITCH!!!!!

We knew from the beginning that we had to scale the experience beyond the physical presence, so we organized an Echo Escape battle royale, and found the perfect audience of obsessive and voyeuristic gamers on Twitch. In order to fully engage them in what we planned to be a 3-hour broadcast live from New York Comic Con, we teased the audiences of the biggest streamers for weeks beforehand. Online heavyweights CaptainSparklez, Swiftor and OMGitsfirefoxx recieved custom-programmed, clandestine voice-activated packages—fueling a swell in interest that culminated in millions tuning in to what became the most viewed non-gaming content in Twitch history.