NIKE
THAT SWOOSH LIFE
Nike is one of the greatest brands in the world and i was fortunate enough to work on it for a couple of years. I collaborated with them on everything from short films to CX around their digital ecosystems and literally everything in between. Below are a handful of my favorite projects.
HYPERVENOM III
THE LAUNCH FILM
Digital activation
The result: millions of impressions for a $0 media spend
30-day goal warranty
To complete the customer journey we changed the
30-day return policy of Nike to a 30-day goal warranty.
My Role: Executive Creative Director
Team: Matteo Capaldi & Alice Chiapperini
EDITORIAL CONTENT STUDIO
At AKQA Portland we create a content studio of designer, writers, and shooters in order to power the Nike digital ecosystem with elevated content. The studio developed the content strategy and multiple franchises per category and then delivered content at an incredible velocity.
FROM DROPS
TO JOURNALS.
We even created a documentary series for sneakerheads
And told some making of stories too
My Role: Executive Creative Director
The Team: Day-to-Day creative leads ( Dan Peters & Reef Younis) Matt Firman, Rhett McMillian, Jonanna Widner, Amy Boyd, Jonathan Marshall, Katy Devine, Terry Lee, Dom Murphy, Simone Stafford, Emily Volk, and more i’m forgetting.