BMW
Relaunching the ultimate driving machine.
After being part of the team to win the US AOR pitch of the business we relaunched the famous tagline. Then, we had to introduce the all-new 3-series to the world. The 3-series is BMW's flagship car and this was the largest overhaul of the car in 7 years so a lot was riding on it. The work that followed increased sales and recaptured the #1 spot amongst luxury cars for the company.
We made features the hero in a few online films that later were used in
a 360 degree yahoo takeover that let you experience the car from every angle. Cannes, The One Show, and the Webby's took notice.
Cars still do print. it's important.
THEN WE WENT GLOBAL
The success of the work led Kirshenbaum to be named the global AOR of BMW.
We launched our first global spot during the Olympics that year.
