PUBG

The world’s most experienced novice.

PlayerUnknown’s Batteground is the original battle royale game. The OG fortnite. To launch a new series of maps and updates for the beloved game we decided to take a unique approach and focus on a love-able noob instead of the best player ever. Introducing Reggie, the worst player to play PubG and the spirit animal of players everywhere.

My Role: Executive Creative Director
The Team: Graham Davis, August Ostberg, David Svedenstrom