LONGBRANCH
Let imagination be your compass
The birth of Longbranch bourbon was a curious endeavor. Matthew McConaughey wanted to bring a little bit of Texas into Wild Turkey’s Kentucky straight bourbon. It’s that sort of “What if…” thinking that inspired the first global campaign for the brand. Within days of launching it had over 10 million organic views and was already being meme’d across the internet.
We utilized a more “captured Matthew” approach for his social channels.
And the internet took it from there.
We created a modern brand look and feel inspired by the texas sunshine
And life needs some cocktails
MATTHEW
McCONAUGHEY
He’s a walking catchphrase generator so we made up
our very own Longbranch dictionary to help bring the
tone of voice to our newly launched Instagram account.
LIFE IS ABOUT
TURNING SOME
‘WHAT IFS” INTO
SOME ‘THAT’S ITS’.
My Role: Executive Creative Director
The Team: David Svendenstrom, August Ostberg