Truvia Social biz

Upon winning the social business the first task was to create a video to be strategically used with SEO. There were too many misconceptions about the product online, many of the results coming up first when someone searched 'Truvia.' So we fixed that.

Truvia, meet instagram

We launched Truvia's account from the ground up.

Social. Check. Can you fix the rest too?

After increasing brand sales and engagement with social the clients made us the AOR for the entire brand.
We launched a new set of work positioning Truvia as an alternative to sugar, not a sweetener.
Asking the biggest 'what if' question possible, What if the world had discovered Stevia before Sugar Cane?

Along the way we also got to introduce a new product, "Brown Sugar Blend." The first step was to get it in the hands
of bloggers, I know, but seriously this audience lives on cooking blogs. So we sent them some product. And some recipes.
And a book entitled, "Yay, Brown." It was the story of the world's most under appreciated color.