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Fruit2day enjoys a cult like following throughout Europe. The U.S. introduction was a challenge because of its texture. It is literally juice with pieces of fruit in it. There was nothing like it in the market. So, we thought who better to talk about the product than a pair of fruit bats. They are fruitarians after all. The campaign consisted of TV, print, a complete website design, and a strategic partnership with the app Fruit Ninja.
Fruit Ninja Partnership